Male grooming is here to stay
More women are choosing femnine men over their more rugged and masculine counter-parts according to new research from the University of Aberdeen! The time has truly come to move away from the bar of soap, shaving cream and a splash of after-shave. Irish men are now more comfortable buying skincare products and the range and availability of moisturising and facial creams for men has expanded significantly. Frequently, I hear my male clients complaining of tight, dry or tingly skin after shaving. Time has come guys to lash on a bit of moisturise or after shave balm. After shave lotion can be very drying on the skin. Irish men have traditionally been a bit slower coming to the whole grooming market that their Italian or French counterparts but Irish men are now frequently availing of barber services, pedicures, manicures and facials. Beware guys, women do notice a man’s grooming (or lack of it).
Think this is all a bit wimpy! Interestingly, as a sign of its growing confidence in a receptive male audience for its products, L’Oreal last year became one of the sponsors of the Irish rugby team! I rest my case!